This article is aimed primarily at anyone thinking of starting a business in internet marketing. Any new venture in any aspect of human life will have its excitements and its challenges. Internet Marketing is no different It is very important to know the key principles before becoming involved or your internet marketing business could be shot down in flames before you even begin.Internet Marketing is an excellent resource for this.
Many people new to internet marketing waste a great deal of time and effort because they simply have not taken the time to research exactly what is involved. Doing business on the internet has a well-rehearsed and well-documented process. This process needs to be fully understood before launching into the unknown. You must look before you leap and really study how to start an online marketing business before you make a commitment of either time or money.
The fairly obvious and literal response to that headline question is that it is marketing products or services using the internet rather than traditional business methods. Like any other marketing, selling online involves advertising, promotion and sales. The nature of the business will mean that most newcomers will need to learn new techniques. These techniques may be simply the basics of marketing or they may be more specifically related to the use of the internet. Both the words of the title, internet marketing, have to be understood and applied correctly to achieve success. It is probably true to say that the ‘marketing’ part is the more important as this is what actually generates the income.
Internet marketing will involve the marketer in doing lots of research in a way that traditional marketing doesn’t. We must know our marketplace; know our consumers and know how to communicate with them. Because we rarely meet our customers face to face we need to market in a slightly different way. Words are a vital part of our approach. The writing of excellent sales letters and other promotional copy is at the heart of what marketers do because it is through words that we communicate with our potential customers.
Internet marketing is primarily based on the sale of information products. These can be DVDs, CDs, printed reports or digital products which can be downloaded directly from a website. (This form of business is sometimes referred to as ‘digital marketing’) So, to answer that opening question, “what precisely is internet marketing”, it is the process of finding a market, sourcing a product and promoting that product to your chosen market online.
One other facet of the business which attracts many people is that it is a very low-cost business with enormous profit margins. It will cost £1 – £2 to produce a single DVD which can be sold for $67, $167 even $967, because what the customer is buying is the information on that disk and not the disk itself. The start-up costs of the business are a fraction of traditional marketing start-up costs. Products can be sourced for a few pounds, creating and hosting a website will cost peanuts.
The one item where some financial investment is required is in promoting your product. Even that can be done using free techniques if you choose to go down that particular route. This is especially helpful for those starting a business with very little disposable income. It is easy to work within your means. If you have little to invest but time you can begin slowly and build up as the income starts to increase.
So, to summarise, – “What Precisely is Internet Marketing?” – it is a bringing together of both marketing techniques and internet technology. The skills required to achieve this are:
- An understanding of how the internet works and how to use it
- The ability to write sales material, etc.
- The patience and perseverance to do the necessary research