Search Engine Optimization: The Fundamentals

There are five Fundamentals of Search Engine Optimization. When properly carried-out, a website can earn a better search ranking leading to more traffic and more sales (or members, donors, etc). The position where a website is found on a search engine in influenced by two variables: the intensity and quality of the search engine optimization and the number of competing websites. Nonetheless, here are some techniques used to achieve the five Fundamentals of Search Engine Optimization. Come watch and join us at search engine promotion  for here

1.Age of the URL

Often, this is a factor that a website owner has little influence on. The most important thing a website owner can do is get the site up as soon as possible. Once the URL is purchased, putting up an “Under Construction” page can help. Since the site is not indexed at this point, it is practically impossible for someone to fall upon your site unless directed to it by exact URL. The “Under Construction” page does however, count towards the age of the URL and therefore will help getting the site seen once the development of it is complete.

2.Onsite Optimization

When most people think about onsite optimization they think of keyword rich text. Selecting the best keywords and properly including them in the text is only one important step for this fundamental. Another important step is ensuring that the website’s source coding is correctly written. Site’s should be properly compressed to improve load times and meta tags, alt tags, headings, the description, keywords and the title should all be complete and keyword rich. Finally, the point that needs to be taken care of first – the site’s structure. Also known as a website’s theme or silo, a site’s structure determines a user’s experience and a search engine spider’s ability to crawl it. A site’s theme should go from most general to most specific in terms of topic.

3.Linking

It is important to remember that the Internet is often called the World Wide Web because of its structure. The more links that a site has going to it, the more paths there are for the spiders (and the visitors) to get to the site. By getting other sites to link to one company’s website, it is increasing its visibility and its ranking. Google looks at the links like votes for the site. Inbound links pointing to pages other than the home page help get those pages ranked on Google as well. For many industries, it could require hundreds of links per page to get onto the first page of top search engines. To help with the task, posting on blogs and using social networking sites also sends links to the site.

4.Occurrence of Content Changes

CBS.com has over 20,000 visits per day from Googlebot, Google’s web crawler. It is because major news sites like CBS and CNN change content every few minutes. This factor helps rank CBS and CNN as 10/10 by Google’s page rank. Most businesses don’t have the time to keep up with the news sites but changing the text and photos a few times per year positively impact a site’s positioning. Google will judge as if the site is being maintained and updated and will position it ahead of a competing site that is not maintained.

5.User Provided Content

More and more sites are asking for reviews and comments, there are two reasons for this. For one, it increases interactivity and therefore improves user experience. Users spend more time on a site and with each minute that passes the chances of converting them into customers increases.