The digital strategy agency you are planning to hire should understand the importance of adding creative as well as engaging values to the marketing campaigns.
If you haven’t hired a digital marketing agency yet, but are planning to hire one, you need to check for the skills the agency has so that all the responsibilities are managed effectively.Browse digital marketing agency.
Let us now dig into the 5 skills a digital strategy agency should possess.
Skill 1: Any digital marketing agency should make use of data analytics as it completely compliments the marketing goals set by them. In this age where “Big Data” plays a major role, the success of a campaign depends on what one does with the available data and the agency needs to implement various methods like data mining, data visualizations, and text analytics to make the campaign successful.
Skill 2: The agency needs to have an expert knowledge about paid social media advertising. Though social media is a channel that can be used for free advertising of brands, paid advertising has now picked up the pace on platforms like Facebook. This makes it important for the advertising done through these channels to be done in the right way with a thorough understanding of the logics. So, the marketing agency needs to have a good understanding of social media marketing. The team needs to have
The right skills to use “Facebook Analytics Tool” for obtaining Insights
An understating of “Power Editor”
Expertise accurately handle oCPM bidding
Capability to create attractive images and use them for marketing etc.
Skill 3: The digital marketing agency needs to have skilled employees who have the ability to not only run the email marketing campaigns but also effectively analyze the same. Email marketing was quite basic till the past few years but marketing managers can now use this as a tool to study the bounce rates, the open rates, and the conversions. They also need to understand that some of the best deals happen via email marketing.
Skill 4: Any digital marketing agency needs to focus on the 2 most important sections of SEM. The agency needs to take care of optimization of thewebsite, the blogand create quality content as it helps improve organic search. They also need to take care of PPC or Pay per click marketing by making use of Google AdWords.
A serious effort is needed to help a business gain a high rank on the SERPs. A well-planned marketing strategy is required to obtain the same and this can’t be disregarded as it helps drive a maximum share of traffic to the website.
Skill 5: The digital agency also needs to have skills that are on par with the latest digital marketing platforms and the tools used. The experts also need to keep themselves updated on the changing Google algorithms and learn about the new tools or technologies released. This way, they can drive amazing results in the form of traffic and boost the brand visibility online.
Now that we know about the five basic skills a digital marketing agency needs to have, it is time you do your research and hire a reputed and experienced agency for your business.